How does a company shake a global recall of a high profile product? If you’re the world’s biggest smartphone maker, you keep doing what you know — tweaking, innovating, improving and building the very products that lead to success.
Samsung could have taken the easy route, slightly changing the modern S7 design while it regrouped. Instead, Samsung pushed the smartphone narrative forward with the Galaxy S8.
After using the Galaxy S8 for almost a week, one thing is abundantly clear to me: Apple is now in a position of playing catch-up when it comes to design and features.
Size : 148.9 x 68.1 x 8.0 mm, 155g
Water/dust resistance: IP68
Display: 5.8-inch Quad HD+ (2960×1440) 570 ppi
Storage: 64 GB with microSD support up to 256 GB
Memory: 4 GB RAM
Battery: 3,000 milliamp-hour
Processor: Qualcomm Snapdragon 835 in the US, Samsung’s Exynos in regions to be announced
Camera: Rear-facing dual pixel 12-megapixel. Front-facing 8-megapixel with autofocus
Operating System: Android 7.0 with Samsung Experience 8.1
Connectivity: USB-C, NFC, Wi-Fi, GPS, Bluetooth
FROM DESIGN FOLLOWER, TO DESIGN LEADER
Apple has, for years, been considered the leader in the design of smartphones, setting the standard for the entire industry, and Samsung spent years copying those designs. At times, Samsung’s devices were a blatant rip-off of Apple’s hard work.
For the past few years, Samsung has slowly moved away from following Apple’s lead, finding its design prowess. We had the first glimpse — quite literally — when the Note 7 launched.